This year's government work report puts forwardPlayamonodepositbonusEfforts should be made to expand domestic demandPlayamonodepositbonusTo promote the economy to achieve a virtuous circle. Household renovated consumption helps to significantly stimulate domestic demand, at the same time meet consumers' pursuit of high-quality household consumption, and help people achieve a better life. At the same time, on April 12, the new "National Nine articles" in the capital market was announced to the public, which put forward new requirements for the quality of household listed companies.
As a leading enterprise in the home retail industry, Hongxing Metro (601828)Playamonodepositbonus.SH / 01528PlayamonodepositbonusHK) in the face of the challenges brought about by the decline of the real estate market in recent years, we have actively taken various innovative measures to improve the business area as soon as possible, such as linking up household decoration brands to increase marketing, promoting high-end electrical appliances retail, opening up electric car brands to enter stores, and so on.
It is reported that from April 15 to May 15 this year, Hongxing Macron and Shanghai Forest Gas jointly launched the May 1 Joint Super Brand Day, and the two sides will hold a series of joint marketing and promotional activities that integrate shopping and experience.
This year is the global sports year, the Paris Olympic Games, the European Cup and so on will be held. In March this year, Red Star Michaelon announced the title of the 2024 World Athletics Federation Diamond League Xiamen Station. By sponsoring the Diamond League, Red Star Michaelon highly integrates sportsmanship and brand concept, attracts wide attention with the high exposure of the event, and effectively enhances the store entry rate and brand influence. This is not only a warm response to the call of the national movement, but also practical actions to help people pursue a better life.
Dealers have been playing an important role in the development of the home industry. In March this year, at the 53rd China Home Expo (Guangzhou) Dealers' Conference, Red Star Macron announced that it would work together with the government, industry associations, and upstream factories to formulate the first phase of 100 million yuan new store subsidy policy. to promote the landing of multi-channel layout of mainstream categories such as high-end customization, design living room, imported home, fashion furniture and so on.
According to the person in charge, Hongxing Meikailong will give priority to the exhibitors and their contracted agents, including a series of targeted dealer assistance policies, including financial support for the opening of new stores, marketing assistance, and so on. and will be in Hongxing Meikailong Sichuan global home store to build 800 national model stores, become the first landing project.
It is particularly worth mentioning that after the establishment of Xiamen, the world's top 500 enterprises, Hongxing Meikailong is developing in a healthier and sustainable direction. At present, Hongxing Metro has clearly put forward the long-term strategy of "three-family integration" and will invest a lot of resources to promote the landing decisively and resolutely.
With excellent management ability and accumulation, despite the challenges in the past few years, Hongxing Meikailong store occupancy rate has maintained a good momentum. Hongxing Metro's latest financial report shows that the average occupancy rate of self-operated shopping malls is 82.8%, and that of entrusted shopping malls is 85.7%. In addition, 292 of the commissioned shopping malls have obtained land use right certificates or plots.
With the stabilization and improvement of the business level and the improvement of the overall confidence in the capital market promulgated by the new "National Nine articles", the Red Star Michaelon in 2024 is expected to better meet consumers' pursuit of high-quality household consumption and better return to investors.