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Xinghui Entertainment: turning losses into profits in 2023CardspokerThe product matrix continues to enrich on the evening of April 28th, Xinghui Entertainment (300043Cardspoker.SZ) Disclosure of periodic reports, the company realized operating income in 2023 17Cardspoker.33 billion yuan, an increase of 7.90% over the same period last year, and a net profit of 27.7085 million yuan, up 108.93% over the same period last year.
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300043.SZ Entertainment: turning losses into profits in 2023, Xinghui Entertainment (Xinghui Entertainment) disclosed on the evening of April 28 that its operating income in 2023 was 1.733 billion yuan, an increase of 7.90 percent over the same period last year, and its net profit was 27.7085 million yuan, an increase of 108.93 percent over the same period last year. In the second half of 2023, the company's new games "Battlefield without Borders", "Maple Valley R: classic New definition" (Southeast Asian version) and "Adventure return" entered the comprehensive promotion stage, leading to an increase in revenue. The annual revenue of the game business reached 494 million yuan, an increase of 17.92% over the same period last year. However, due to increased factors such as product promotion costs, the game sector has not yet made a profit. The company's toy business achieved revenue of 387 million yuan, an increase of 2.96% over the same period last year, and a net profit of 58.9886 million yuan, an increase of 405.06% over the same period last year. In 2023, the company continues to focus on product research and innovation, improve the added value of toy products, speed up the transformation and development of intelligent toys, and further optimize the product and channel structure of toy business. In terms of football club business, the annual income reached 789 million yuan, an increase of 11.31% over the same period last year. However, due to the downgrade of the club, the income of broadcasting rights decreased, which failed to cover the costs such as amortization and salary of players, resulting in losses. Thanks to the cost control and structural optimization measures adopted by the company in 2023Compact in the 24th season, the player transfer transaction achieved a positive profit, and the loss of the football club business narrowed significantly. In the game business sector, Xinghui Entertainment entered the SLG strategy track in 2015 and launchedCardspokerA series of products such as "Bawangzhiye", "overlord's ambition" and "three Kingdoms M". At the end of August 2023, the running water of the game Battlefield without Borders exceeded 100 million yuan in the first month of its launch. In 2023, the company's SLG strategy games are steadily maintained at a scale of nearly 1 billion yuan throughout the year, which plays a key role in covering the fixed costs of the company's game business. At the same time, the company actively reserves IP resources, and has obtained a number of IP licenses that can adapt to many regions around the world, including "The Legend Of Three Kingdoms", "Legend of Wonderland", "fighting through the firmament", "Adventure Island", "Tomb robbing Notes" and so on. The R & D and polishing of game projects has entered a mature stage, and the release conditions have been further satisfied, and a number of games have obtained domestic game version numbers. "Adventure Island: the will of the Alliance" will be launched at the end of January 2024, while self-developed series of products such as "Breaking the Sky", "Wonderland Legend" and "The Legend Of Three Kingdoms" will be launched at home and abroad around 2024-2025. IP games will become the main increment point of the company's game business. In addition, the layout of the company's Mini Program game products has gradually landed, and the self-developed pixel wind card game "Adventure return" will be launched domestically in the second quarter of 2023. A series of Mini Program games such as "King of Doom" and "Adventure Island: the will of the Alliance" are being launched one after another. The company said that in the future, it will focus on high-quality IP resources, strengthen boutique development capabilities, and expand games, toy product matrices and product boundaries in an orderly manner according to user needs and preferences. (Wen Sui) proofreading: Tao Qian